The Prettimess Collective & studio was founded in 2014 by Alon Meiri & Ben Kaufman of Dasilva and Boaz Sides, AKA UNTAY. The collective is home to a group of artists and good friends who came from the world of illustration and contemporary design to work together on a wide variety of projects and platforms – from public walls through print, branding & fashion, to visual art and more. The brothers and sisters of the collective are independent, alternative creators each with unique views, style and rich history of making art, that create constantly both together and separately, domestically and all around the world. “We don’t have a complicated agenda. We don’t hide behind masks. We believe in the creation of accessible, pretention-free, diverse art with aspiration to reach and touch as many people as we can, as years of making street art had taught us. Culture for the people.”